What is a Trading Online Voucher?

A Trading Online Voucher (TOV) is a financial incentive for small businesses with no more than 10 employees, less than €2m turnover and who have been trading for at least 6 months. This Trading Online Voucher (TOV) is designed to stimulate the applicant’s business to develop their online trading presence.
The voucher is administered through your Local Enterprise Office (LEO) and takes the form of matched funding where the maximum amount payable will be €2,500 or 50% of the eligible cost (whichever is the lesser), exclusive of VAT.

What type of businesses is it for?

Limited or no trading online presence
10 or less employees
Turnover of less than €2m
Applicant business must be trading for at least 6 months*
Business must be located in the area covered by the LEO (Local Enterprise Office) to whom they make their application
Previous voucher recipients may apply for a second voucher

What type of businesses is it not for?

Companies with charitable status, commercial semi-state companies, trade associations and company representation bodies such as Chambers of Commerce
“Not for Profit” and social entrepreneurship applicants unless they operate in a commercial domain
Professional Services specialising in IT Type services who are already capable of Trading Online using existing in-house systems
Conferences and Seminars
Projects which are contrary to public policy
Duplication of supports for projects which would be eligible for assistance from other State Agencies of EU funded Operational Programmes
Projects with employees in excess of 10 people
Projects deemed to be capable of proceeding in any event without scheme assistance i.e deadweight
Categories of business excluded from the Trading Online Voucher Scheme as defined by their NACE Code. A number of sectors are identified by their NACE codes in which exclusions apply in terms of the Trading Online Voucher Scheme. The NACE code for a business can be found from the Company Registration office (CRO). Following list of excluded business categories can be found HERE

What the Voucher can be used for?

IT Consultation
Development or upgrade of e-commerce website
Implementing online payments or booking systems
Purchase of Internet related software
Developing an app (or multiplatform webpages)
Development of a digital marketing strategy
Implementing a digital marketing strategy
Training/Skills development specifically to establish and manage online trading activity
Purchase of online advertising (this purchase cannot make up any more than 30% of approved voucher costs and can only be drawn down in one payment phase). i.e 30% of web development costs
Professional Photography costs (this purchase cannot make up any more than 80% of other approved voucher costs) i.e 80% of web development costs

What the Voucher can’t be used for?

• Development of brochure websites*
• Purchase of non-internet related software
• Anything other than online trading related activity

How to apply?

In order to apply for a Trading Online Voucher, you must first attend a half-day Information Seminar with your local LEO
After attending the information session you complete and submit an application form.
If you have any questions on the process, please get in touch.

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