Nowadays more and more businesses have moved away from traditional forms of media such print adverts, radio, door drops to reach new customers. This is due to numerous factors including changing consumer habits to where they get their information from, the cost of traditional media, the potential reach of it, and the accurate data compiled.
Today digital marketing has become the most important media channel for modern businesses.
Digital advertising spend in the Irish market for 2018 reached €574m according to the latest results of the IAB PwC Online Adspend report, reflecting a growth rate of 17% year on year.
Consumers now “Google” answers, watch videos on their smartphones and post on social media. All businesses need to invest in digital marketing to help reach their target audience while they are online.
Data from the EU’s official statistical office Eurostat shows that 60% of Irish adults use of social media over-indexing Vs the EU average of 56%.
It is important to develop a digital marketing strategy that best targets your customers and their buying habits.
Many businesses face challenges when marketing their products and services when they have low brand recognition and limited marketing budgets.
This is why it is important they research customers buying behaviour first.
Once you have completed your customer research then you are ready to create your Digital marketing plan.
Some strategies include:
Digital marketing allows you to:
Digital marketing gives you optimum realtime interaction with customers, reaching more of them for less money than traditional marketing methods and helps builds better relationships and trust.
At Digitaliser we help businesses with their digital marketing campaigns so that they can deliver better personalised message to their customers.
Please contact us to find out more.