We provide a comprehensive range of digital marketing services to support your business requirements.
If you are not certain about what you need, why not contact us and we can help advise you on what is best
Search Engine Optimisation (SEO) is the process of improving the visibility of your site in Google's search results, putting you at the forefront of your
target audience. We make recommendations based on Google's Algorithms to get your brand in front of thousands of potential customers.
Ranking higher in the organic search results helps to build trust and authority, as when your small business ranks organically, it is likely to indicate to
consumers that you are more likely to provide the solution to what they are searching for.
Additionally, boosting your website up the ranking ladder can have a huge impact on the amount
of traffic your website receives and in return, deliver a higher ROI.
We work with you to understand your business objectives, define your target audience and research what your competitors are doing. This allows us to put together a bespoke SEO strategy which is designed to ensure your business is visible and noticeable online.
We create a solution that is specifically tailored to your needs that will increase your website traffic, helping customers to
enquire or make a purchase.
Research is crucial to a successful SEO Strategy 50% of web traffic come via Organic searches.
Research shows that most users will click a result in the top 5, so being at the top of Google is crucial for growing your business.
We help in selecting the keywords which are relevant to your target audience. Once you have chosen the right keywords, we make sure that you have a strategy
in place which continuously improves your organic rankings and attracts more traffic to your website.
With the help of Pay Per Click advertising, it becomes easier to reach the target audience. Pay Per Click (or PPC advertising) is a form of paid digital
marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on Google or social media networks, like Facebook,
Twitter and LinkedIn.
PPC allows you to feature at the top of the rankings for key search terms on Google.
PPC is an effective option if you want to reach people who are actively searching for terms related to your business. If you decide to create a PPC campaign
your budget will be determined by your audience, competition and the types of products/services you wish to drive awareness of.
An average ad budget for a startup or small business would range from €50 to €500 per month spread across 6 to 8 key phrases.
It is important to create optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to
specific search queries.
Each major Search Engine and Social Media Platform also offers a PPC model. Google, Bing and Yahoo provide preferential listings within their search results or
SERPs. The ones to use depends on your business and customers.
- Google Ads
In the era of digitalisation and the internet, social media marketing is a great way to reach both your local and worldwide potential customers.
Social media marketing simply means connecting, interacting and engaging your target audience through various social media platforms such as Facebook,
Twitter, Instagram, YouTube, LinkedIn and Pinterest and others.
We provide companies with strategicdigital solutions through social media campaigns to attract, engage, and build relationships with your target audience.
We build, create, manage and optimise all things social media to grow brands and drive sales.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Content Marketing is essentially your customers path to purchase and only works by speaking to your prospective customers at the right stage in their
customer buying journey. We do this by defining customer personas and planning a bespoke content strategy which ensures your business is delivering the
right information to the right people at the right time.
Your website or landing page is the first point of call for your customers so it is important to have the right content which not only inspires action and drives conversions but also captivates your customers by using emotion to tell your brand's story.
Content marketing focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. It's goal is
to increase traffic to your website, providing solid leads.
Content can be presented in numerous forms:
- White Papers
We offer a broad range of content marketing service and are happy to meet for a free consultation to explore your existing content marketing activity,
review your goals and establish how best to meet your specific objectives.
Inbound marketing pivots around creating and sharing useful, quality, relevant, timely content. By creating content specifically designed to appeal to your
ideal customers, inbound attracts qualified prospects/leads to your business and keeps them coming back for more.
Inbound Marketing is a non disruptive approach to marketing. Instead of the old outbound marketing methods of cold calling, buying ads, buying email lists,
and hoping for leads, inbound marketing focuses on using digital marketing to bring potential customers to you, rather than having your marketing efforts fight
for their attention.
The Inbound Marketing methodology is broken down into four stages:
You attract your ideal prospects to your website through tailored, targeted content, which answers your prospects’ questions, helps to show them how to solve
their business problems and demonstrates your understanding of their business.
In moving your prospects down the sales funnel, you need to nurture their interest by providing them with relevant information and educating them. This process
is associated with lead scoring to allow you to understand those who are ready to engage. Lead scoring allows you to focus you precious sales resource.
Once on your website, you will encourage your prospect to interact with you by offering them an asset of educational value. You use calls to action to convert
them into sales enquiries – and you use landing pages to gather information about their business and the problems that they are looking to solve.
Once the sale is closed, the relationship with your customer is only just beginning. Marketing Automation tools allow you to automate the process of regular
customer contact to support your customer service and delight your customers. Happy customers like to share their successful relationships.
Using inbound marketing, your business can consistently…
- Attract prospects
- Create trust
- Build credibility
- Improve sales
- Grow consistently